Head Of Marketing & Communication Department
Head Office
Marketing & Communication
Key Responsibilities
- Developing and implementing strategic marketing plans that align with bank’s objectives.
- Ensuring the marketing team deliver effective campaigns to generate leads, increase brand awareness and drive sales growth.
- Managing marketing budgets, allocating resources effectively and optimizing marketing spends.
- Collaborating with different teams, including product development and sales departments to ensure a seamless alignment and the execution of marketing initiatives.
- Manage the communication campaigns and ensure the unicity and consistency of the messages throughout the different communication channels – online and offline media, branch networks, events, etc.
- Carry on developing the Public Relations (co-branded events, partnerships, sponsoring).
- Set up and follow events calendar and retro planning.
- Conduct and analyze yearly market and competitor studies.
- Propose and organize products and service promotion strategy.
- Analyze results of marketing actions and follow up with sales team to adjust the communication campaigns accordingly.
- Create monthly reports on the results of the on-going campaigns.
- Re-evaluate the components of the marketing mix with the bank’s executive team each year.
Required Education & Experience
- Master’s degree in management with a specialization in Communication and Marketing.
- 5-10 years of experiences in marketing leadership role, preferably in banking sector.
- Deep understanding of Cambodian banking landscape, market dynamics and cultural nuances.
- Proficiency in public relations, business development strategies, customer experiences enrichment, analytics and data-led marketing.
- Fluent in English.
- Good level of French appreciated.
- Good level of Khmer appreciated.
Required Competencies
- Outstanding communication and interpersonal skills.
- Leadership.
- Pro-active and Initiative taking.
- Creative.
- Negotiation and Organization skills.
How to apply
Please send your up-to-date resumé to email hr@bredcambodia.com.kh.
Deadline: 17 February 2025.
To apply for this job email your details to hr@bredcambodia.com.kh